Alpha Club
provides big boost to Chelsea Pensioners Scarlets Appeal

The iconic Chelsea Pensioners Scarlets Appeal is getting a fundraising boost thanks to support from Alpha Club.
The private members’ club for ambitious professionals – which is opening in the CBXII building in Ml< this year – is sponsoring a glittering VIP after-show party following a star-studded concert at the Royal Albert Hall.
The event will raise money for the appeal by the Chelsea Royal Hospital.
The Scarlets Appeal aims to raise f300k to fund a new lightweight summer uniform for the military veterans.
The scarlet coat worn by the Chelsea Pensioners is instantly recognisable, but is also heavy and cumbersome, which can limit the duties veterans are able to perform, especially in the warmer summer months.
With veterans aged between 65 and 103 years old, it’s hoped the new lighter uniforms will keep heat exhaustion at bay, and enable the Chelsea Pensioners to accept more engagements and continue their great work.
The exclusive party will take place immediately after the ‘Best of the West End’ concert in London’s Albert Hall on October 8th.
Hosted in the luxurious surroundings of the S star Baglioni Hotel in Kensington, the VIP guest list includes a chance for those attending to mingle with the singers and stars of the show, including musical theatre favourites Mazz Murray and Michael Xavier, along with a host
of other celebrities and representatives of the charity.
Alpha Club, which is already well known for its
‘money can’t buy’ luxury experiences and events for its members, is delighted to be able to support the Chelsea Pensioners with the event.
“We pride ourselves on giving back to the community, and already support a number of local charities,” said club director Angus Dudgeon.
“Hosting the VIP after­show party on behalf of the Scarlets Appeal is a great way to showcase the incredible events and hospitality we are known for, whilst raising fundsfor such a fantastic cause.”
Existing Alpha Club members have already enjoyed a taste of what to expect at the event, with musical stars Friederike Krum, Ben Forster, Lauren Samuels and Mazz Murray dropping in for a surprise performance at the recent Alpha Club networking event in Milton Keynes.
To find out more about how to support the Scarlets Appeal, or to secure tickets for the Best of the West End show, or VIP after-party, keep an eye on the Alpha Club twitter feed, for all the latest information and news updates: @Alpha_Club and @AlphaClub_mk

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